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Proposition:

 

Two entrepreneurs have approached me wanting to invest in a restaurant franchise. The location will be in the heart of London. The brand identity must be portrayed consistently throughout the restaurants.

 

Mandatories:

 

1. Refine brand logo

2. The brandmark must be able to work across a range of applications.

These could be letterheads, business cards, promotional

posters, menus, handouts, signage and clothing. 

 

 

Audience:

 

The restaurant attracts members of the public, young creatives, the food and drink industry, students, businessmen and woman. Target audience values reflect clarity, simplicity and engaging. The environment and customer experience portrays quirkiness, modern and artistic.

 

Branding | Typography | Visual Communication

Big Bros

Bar & Grill

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